From majestic to miniature.

each dog duly noted...
Canon PowerShot G12 (2010) landscape photo of a dog lying with a chritmas outfit clearly from an expensive brand (no logos), lying on a white blanket in front of a fire in a wood log cabin with people sat in the blurred background having christmas happy times with a glass of wine each on comfortable chairs, zoomed out like a family photo but theyre not looking at or posing for the camera.

Introducing

The Heritage Holiday collection.

Canine Collection

Shop now

Feline Collection

Shop now

Equestrian Collection

Shop now

Stable rugs

A stable rug gives steady, reliable warmth in the stall, made for indoor comfort rather than hard use. It keeps the horse tidy and well-settled without any unnecessary bulk.

Browse collection

Turnout rugs

A curated range of turnout rugs designed for regular outdoor use, offering weather-resistant construction and a clean, well-balanced fit suitable for daily turnout.

Browse collection
Up The Ante

HB Affiliate program 2026

Apply now
What makes someone eligible to join the affiliate program?


We work only with affiliates who can reach a true premium audience. That includes established equestrian influencers, luxury pet creators, reputable trainers and breeders, top-tier niche publishers, and polished lifestyle voices. If your audience values quality and buys it, you may be a fit.

Do affiliates receive marketing materials or brand assets?

Yes. Approved affiliates get access to curated brand assets, high-quality product imagery, and ready-to-use marketing materials. We only release these to partners who meet our standards, so the assets match the level of the brand and keep the presentation consistent.

Can affiliates request custom discount codes for their audience?


Yes. Affiliates can request custom discount codes, but approval depends on performance and brand fit. If the code benefits the brand and your audience, we’ll issue it.

Is there a minimum audience size required to apply?

We look for creators with a substantial, established audience. Smaller accounts rarely qualify. If your reach is strong and your following is sizable, you’re in the range we accept.

Which platforms can affiliates promote on?

You can promote on any major platform that delivers real results: Instagram, TikTok, YouTube, Facebook, Pinterest, and your own website or blog. What’s not allowed are spam channels, low-quality coupon pages, or anything that cheapens the brand. If your platform has a legitimate, engaged audience, it’s acceptable.